About Us

Areté in its basic sense means excellence of any kind. In its earliest appearance in greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one´s full potential.

Areté is what we offer in every single floral piece that reaches to your hands, to bring you joy and satisfaction.

Knowing how important is for every woman to live the dreamed, perfect wedding, areté floral, creates and designs with perfect excellence each bouquet for the bride to be, every centerpiece to create an unforgettable ambiance, and a sublime ceremony decoration to print that special moment forever in your heart and mind.

The decoration of your home, office or the desire of making that special person feel unique is also a fundamental task for areté floral.

Know us:



Brought up among the fine arts and the most exquisite interior design, my love for creating marvelous floral pieces come up naturally.

Every place where i have lived gives me a unique touch to every piece, rome helps me reflect the love of the groom and bride to be, potomac, md is the tranquility and the peace that you find in my flowers and cabo is the color and the life of every design. This is the reason why you will not find a better choice than areté florals for making your beautiful flowers.


With more than 8 years of experience rafael is always creating designs beyond the ordinary.
With an easy going personality you will feel extreme ly confident on the perfect floral pieces he will create for you.